In an exclusive with Matteo Farsura, the Global Exhibition Manager for Jewellery & Fashion at Italian Exhibition Group (IEG) The New Jeweller International Bureau gets an insight on the upcoming Vicenzaoro 2025 and its significance. In this interview Matteo also emphasizes on T Gold, the leading technology show showcasing cutting edge tech tools that is destined to transform the very jewellery making processes. Excerpts:
Vicenzaoro has a rich legacy of over 70 years as Europe’s leading B2B jewellery event. How does the 2025 edition build on this legacy, and what new initiatives or features are you most excited to introduce this year?
Vicenzaoro January 2025 continues to honour its 70 years old legacy as a cornerstone of the global jewellery industry while embracing the future. As Europe’s leading jewellery fair and among the top three worldwide, celebrating ‘Made in Italy craftsmanship’ and global excellence, a fully booked VOJ25 will host 1,300 exhibitors - including T.Gold’s advanced technologies - from over 30 countries such as Italy, Turkey, Hong Kong, and India, alongside buyers from 130+ nations, particularly the USA, Middle East, Asia, and Europe. In collaboration with ITA, 500 selected buyers will participate in our programme, enhancing business connections and exploring new markets, reaffirming Vicenzaoro’s international significance.
Visitors will experience a comprehensive showcase across the entire supply chain, including high jewellery, gold and silver jewellery, semi-finished products, loose diamonds and gemstones, wristwatches, packaging, services, and vintage collections at the B2C VO Vintage event. VOJ25 will welcome several new exhibiting brands alongside returning industry leaders, with an increase in participation requests from diverse communities with strong new entries from Germany, which signals growing international interest in the event.
Highlights include premier previews of top-tier collections and discussions on sustainability and innovation. Networking will be optimised via “The Jewellery Golden Cloud,” Vicenzaoro’s digital platform.
One of the key highlights of Vicenzaoro January 2025 is its focus on the new generation of jewellers and consumers. How is the event fostering innovation and connecting with younger audiences within the jewellery industry?
Young talents are the future of jewellery, bringing dynamic energy and evolving expectations. To connect with them, Vicenzaoro 2025 bridges tradition and innovation under the 2025 claim Crafting the Future, reflecting a shared vision and the craftsmanship rooted in handmade excellence despite advancing technologies. We focus on youth education and reimagining the retail experience to align with new consumer values. Collaborations with trade associations, institutions, and businesses include trend research with IED Institutes in Turin and Rome and curated experiences for students.
This edition opens with a session at Teatro Palladio, engaging 700 Italian students to explore jewellery sector opportunities, in partnership with Confindustria Federorafi and other associations and institutions. CPV (Veneto Region Productivity Centre) will host an open day at the Jewellery Museum founded by IEG in the city of Vicenza, while projects like The 8 in the Design Room highlight young designers mentored by luminaries such as Alessio Boschi, Alessia Crivelli, Luca Daverio and Mani Intelligenti Foundation showcasing innovative talent. Workshops and forums tailored to Generation Z and Millennials focus on ethical sourcing, lab-grown diamonds, and leveraging digital tools like NFTs and metaverse integration, ensuring the jewellery industry remains forward-thinking and relevant.
T.Gold, as a leading jewellery technology show, continues to be an integral part of Vicenzaoro. How do you see technological advancements shaping the jewellery industry, and what can attendees expect from T.Gold 2025?
Technology is revolutionising the jewellery industry, enabling remarkable advances in craftsmanship and sustainability. At T.Gold 2025, attendees can expect to explore cutting-edge innovations such as advanced 3D printing techniques for intricate designs and eco-friendly technologies that reduce waste and enhance sustainable practices in manufacturing.
This year, T.Gold will also feature live demonstrations of pioneering machinery and tools that boost productivity while preserving artistry. The highly anticipated Jewellery Technology Forum will once again highlight transformative advancements, through panels with industry leaders that will delve into how technology empowers jewellers to meet global demand responsibly, ensuring a sustainable and innovative future for the sector.
In addition, as organisers of premier international shows like T.Gold and Vicenzaoro, we are launching a new s c i e n t i f i c e v e n t : T h e Vi c e n z a Symposium. This groundbreaking event, dedicated entirely to cuttingedge technology and innovation, will debut in September. The symposium will be introduced during Vicenzaoro January 2025, and I encourage everyone to attend to gain insight into the latest opportunities being offered by IEG.
The renovation project at the Vicenza Expo Centre is progressing on schedule. On 12th December, exactly ten months after redevelopment began, Italian Exhibition Group celebrated the start of construction on a 22,000-square-metre, two-storey building designed by Hamburg-based Studio GMP under the direction of Professor Volkwin Marg. This milestone event was attended by IEG's top management, institutional representatives, and national gold and jewellery associations.
The New Hall is a testament to our commitment to growth and excellence. Once complete in late 2026, it will allow us to host more exhibitors and relocate the technology pavillion inside the venues, in state-of-the-art facilities. Visitors will enjoy an improved layout, enabling seamless navigation and discovery of both established brands and emerging talents.
This expansion positions Vicenzaoro as a global leader in the exhibition industry, providing a venue worthy of the prestigious brands it represents. It will also support more immersive experiences redefining how jewellery is displayed and appreciated.
Despite ongoing work, exhibitors and buyers attending Vicenzaoro January, T.Gold, and VO Vintage 2025 will benefit from uninterrupted business and networking opportunities, with no impact on their experience. We continue to keep our clients informed about the progress through IEG’s communication channels.
As an internationally acclaimed Exhibitions organising company, IEG plays a crucial role in connecting global jewellery markets. How does the Italian Exhibition Group envision Vicenzaoro’s role in strengthening Italy’s position as a global jewellery supply chain leader?
We are honoured to serve as ambassadors of ‘Made in Italy’ excellence and craftsmanship, showcasing its legacy on the global stage. Vicenzaoro has always been more than an event; it’s a platform that celebrates and amplifies Italy’s legacy of excellence in jeweller y design, craf tsmanship, and manufacturing. Through strategic partnerships with international trade associations and buyers’ groups, national and international institutions, leading companies in the industry, we are creating a seamless bridge between Italy and global markets.
Our commitment to strengthening Italy’s position as a global jewellery leader extends across all our B2B jewellery events worldwide through the Jewellery Agenda, which includes Oroarezzo (focusing on goldsmithing manufacturing – 10-13 May 2025 in Arezzo, Tuscany, Italy), JGTD (Jewellery, Gem & Technology in Dubai – November 2025), and SIJE (Singapore International Jewelry Expo – July 2025). This global reach reinforces our mission to connect Italy with diverse markets and elevate its leadership in the industry.
Our curated B2B programmes foster international collaborations, ensuring Italian brands are not only visible but central to global jewellery trade discussions. By showcasing Italy’s leadership in sustainability, innovation, and design, Vicenzaoro reinforces the nation’s reputation as the heart of the global jewellery supply chain. This vision is realised through ongoing investments in infrastructure, digital tools, and flagship programmes like The Vicenza Symposium, ensuring Italy remains at the forefront of the industry.
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