Vijay Exports, a name built over decades on trust, quality, and large-scale manufacturing, has evolved into Vijay Atelierr Fine Jewels Pvt. Ltd, marking a natural progression from a manufacturing-led identity to a more design-led atelier.

While the name evolves, the foundation remains unchanged. Vijay Atelierr continues to be anchored in precision, reliability, and manufacturing excellence at scale - principles that have long defined the business. This transition brings with it a clearer creative direction, shaped by a deeper focus on design, material, and form.

Today, Vijay Atelierr Fine Jewels Pvt. Ltd. is recognised as India’s leading manufacturer and exporter of RUCOS™ (Rosecut and Uncut Open Setting) diamond jewellery, a category that continues to define the brand. Simultaneously, the atelier’s strength lies in its versatility - its ability to work across categories and develop bespoke pieces tailored to diverse client requirements, regardless of complexity or scale.

Supported by a state-of-the-art manufacturing unit, advanced machinery, and continuous technological advancement, Vijay Atelierr ensures consistency, precision, and scalability across all outputs. With a strong emphasis on market awareness, trend mapping, and evolving consumer preferences, the brand continues to stay ahead of the curve in both design and manufacturing.

As Vijay Atelierr expands its global presence, it combines the flexibility of an atelier with the strength of a robust manufacturing backbone, delivering jewellery that is both distinctive in design and precise in execution.

Vijay Atelierr Fine Jewels Pvt. Ltd. will present its latest showcase at JCK Las Vegas from 29 May to 1 June at Booth 43043, marking its position as the first Indian manufacturer and exporter to exhibit RUCOS™ diamond jewellery at the show.