Tracr announced the appointment of Jillian Wolk as Chief Executive Officer, effective 1 May 2026.

Jillian joins Tracr following senior leadership roles across the jewellery, luxury and technology sectors. Most recently, she served as Vice President, Growth & Strategic Initiatives at GIA, where she developed new services and drove diversified revenue, strengthened commercial strategy, and supported significant industry wide grading initiatives. Having worked closely with the Tracr team in her role at GIA, Jillian brings a deep understanding of Tracr and its mission.

Prior to GIA, Jillian held senior executive roles in the jewellery and technology industries, including Vice President of Business Operations at Swarovski U.S., where she oversaw multiple business lines and led major operational and brand initiatives across the Americas. Jillian’s background spans commercial leadership, legal and governance expertise, and technology‑enabled innovation, positioning her well to lead Tracr as it continues to develop trusted, scalable traceability solutions for the diamond industry.

Paul Rowley, Executive Vice President, Diamond Trading, De Beers Group, said: “Jillian brings a strong combination of industry knowledge, commercial leadership and strategic insight. Her insights across jewellery, technology and governance, together with her background working with Tracr, provide her with a wealth of valuable experience to lead the business into its next phase.”

Jillian Wolk said: “I am honoured to be joining Tracr and help shape its future as a vital storytelling tool for the diamond industry. With its leading technology platform and industry network, Tracr has an increasingly significant role to play in supporting trust, transparency and confidence across the diamond industry. I look forward to working with the team and industry partners as the platform continues to develop and scale.”

Jillian will be based in New York and will work closely with Tracr’s global team and stakeholder network. Jillian’s appointment follows the departure of Wesley Tucker, who stepped down as CEO of Tracr at the end of February 2026 after leading the business through its formative and scaling phases.