Inside Image (L to R): Ali Pastroni (Founder, Mubri Association), Mehul Shah (Vice President, Bharat Diamond Bourse), Prakash Dhanak (Founder & MD, VA), Sahil Dhanak (Head - Growth & Operations, VA), Shweta Dhanak (Director, CMO & CDO, VA), Siddhant Dhanak (Sales Executive, VA) and Muskaan Bhayani Dhanak (Head - Integrated Media, VA).

Vijay Atelierr Fine Jewels Pvt. Ltd, India’s leading manufacturer and exporter of RUCOS® (Rosecut and Uncut Open Setting) diamond jewellery, one of the jewellery industry's most prestigious trade exhibitions. The event provided an excellent platform to connect with retailers, wholesalers, and industry professionals from across North America and international markets while showcasing the company's latest fine jewellery collections.

The show witnessed strong visitor engagement and meaningful business discussions, reaffirming confidence in the fine jewellery sector despite evolving global market dynamics. Vijay Atelierr Fine Jewels welcomed both long-standing partners and new prospective clients, receiving a strong market reception of its design-driven collections and manufacturing capabilities.

"We are extremely pleased with our experience at JCK Las Vegas this year," said Prakash Dhanak, Founder & Managing Director. "The quality of buyer interactions was great, and the feedback we received reinforces our commitment to innovation, craftsmanship, & delivering products that align with changing consumer preferences."

The company noted several demand patterns across buyer segments:

• Significant traction for rosecut and uncut diamond jewellery, particularly timeless essentials reimagined with modern aesthetics.
• Buyers showed increased interest in distinctive design narratives and exclusive product offerings that help differentiate their retail assortments.
• Demand remained robust for lightweight, value-driven pieces that offer versatility across multiple wearing occasions.
• Retailers emphasized the importance of reliable manufacturing partnerships, consistent quality, and supply chain transparency.
• Growing conversations around responsible sourcing, traceability, and sustainability continue to influence purchasing decisions across key markets.

Captures from the showcase at Vijay Atelierr Fine Jewels Pvt. Ltd.

Among the collections showcased, jewellery featuring RUCOS® diamonds accented with vibrant gemstones garnered significant interest, highlighting increasing consumer demand for colour, individuality, and versatile luxury pieces.

The overall sentiment at JCK Las Vegas remained optimistic, with retailers demonstrating confidence in consumer demand for RUCOS® diamond jewellery and actively seeking fresh product offerings for upcoming selling seasons. Buyers expressed interest in expanding assortments with innovative designs that offer strong value while maintaining premium quality standards.

Participation at JCK Las Vegas continues to be an important component of Vijay Atelierr Fine Jewels' global growth strategy. The event facilitated productive conversations with existing customers and opened opportunities for new partnerships across key international markets.

"As consumer preferences continue to evolve, we remain focused on combining exceptional artistry, distinctive design, and dependable service to support our retail partners worldwide," added Shweta Dhanak, Director, CDO and CMO.

Vijay Atelierr Fine Jewels extends its gratitude to all visitors, customers, and industry partners who met with the team during JCK Las Vegas 2026 and looks forward to building on the momentum generated at the show.

For further information, please contact:
Telephone: +91 9307916916
Email: info@vijayatelierr.in
Website: www.vijayatelierr.com