As India's jewellery retail landscape becomes increasingly competitive, retailers are seeking more than manufacturing partners, they are looking for collaborators who can help them differentiate, scale, and grow.
At IIJS Bharat Premiere 2026, Vijay Atelierr Fine Jewels Pvt. Ltd. will present an integrated approach to jewellery manufacturing: combining original design, collaborative collection development, scalable production, and retail training to help jewellery businesses grow.
Formerly known as Vijay Exports, Vijay Atelierr Fine Jewels Pvt. Ltd is India's leading manufacturer and exporter of RUCOS® (Rosecut and Uncut Open Setting) diamond jewellery, backed by decades of manufacturing expertise and driven by a design-first philosophy. The company's latest collections reflect contemporary aesthetics, heritage craftsmanship, and a deep understanding of today's jewellery consumer, while maintaining the production capabilities required to serve retailers across India and international markets.
At the heart of Vijay Atelierr's offering is its collaborative approach to product development. Rather than offering off-the-shelf collections, the company partners with retailers to co-create exclusive jewellery collections that reflect their unique identity, customer preferences, and business objectives. Backed by advanced manufacturing infrastructure and skilled craftsmanship, these collections are produced at scale without compromising on design integrity, consistency, or quality.
From concept development and prototyping to large-scale manufacturing and retail enablement, Vijay Atelierr offers an end-to-end partnership model that helps jewellers launch differentiated collections with confidence.
"Retail today is about offering jewellery that customers cannot find elsewhere. That's where true collaboration makes the difference. We work closely with our retail partners to understand their market, co-create collections that are uniquely theirs, and manufacture them at scale with uncompromising quality. Our role extends far beyond production; we aim to be long-term partners in their growth journey," said Mr. Prakash Dhanak, Founder and Managing Director, Vijay Atelierr Fine Jewels Pvt. Ltd.
Serving both independent jewellers and leading retail chains across metropolitan, Tier II, and Tier III markets, Vijay Atelierr has built a reputation for delivering solutions that balance creativity with commercial viability. Visitors at IIJS Bharat Premiere will have the opportunity to explore the company's signature RUCOS® jewellery, contemporary rosecut and uncut collections, bespoke design capabilities and collections tailored for modern jewellery retail.
Recognising that exceptional products alone are not enough to drive retail success, Vijay Atelierr also offers specialised jewellery training programmes for retail teams. These programmes focus on product knowledge, storytelling, customer engagement, and effective selling techniques, enabling retailers to communicate the craftsmanship, design inspiration, and value behind every piece. By strengthening both the product and the people who sell it, Vijay Atelierr helps its partners create richer customer experiences and stronger brand loyalty.
"Our vision is to build partnerships that extend well beyond manufacturing. Whether it is designing an exclusive collection, scaling production, or empowering retail teams through jewellery training, we believe every touchpoint should help our partners strengthen their business. When our retailers grow, we grow with them," added Mrs. Shweta Dhanak, Director, CMO and CDO.
Retailers, buyers and industry professionals are invited to visit Vijay Atelierr at IIJS Bharat Premiere 2026 to discover its latest collections, explore bespoke collection development, learn about its jewellery training programmes, and discuss manufacturing partnerships tailored to their business.
Visit Vijay Atelierr Fine Jewels Pvt. Ltd.
Venue: Bombay Exhibition Centre, Mumbai
Hall: 6
Booth: 6J 064B
Dates: 6th to 10th August 2026
Website: www.vijayatelierr.in
Email: info@vijayatelierr.in
Phone: +91 9307916916