JCK and Luxury 2026, the jewelry industry's most important global jewelry and watch event, concluded a landmark week at The Venetian Expo and The Venetian Resort in Las Vegas, uniting the worldwide jewelry and watch community for business, education, networking, and industry insights.
JCK and Luxury saw a notably stronger audience this year with an increased attendance of 17,500 attendees from around the world. The show floor remained energetic and engaged from the opening day throughout the full duration of the event, reinforcing its position as the premier destination that defines the direction and shapes the future of the jewelry and watch industry.
“JCK and Luxury 2026 exceeded expectations on every level. The energy throughout the week was extraordinary, with very strong attendance, packed show floors, and meaningful business taking place at every turn. It was inspiring to see the global jewelry and watch community connect, discover new opportunities, and drive the industry forward,” says Sarin Bachmann, Senior Vice President, JCK, Luxury, JCK Magazine and JCKOnline. “The excitement and momentum generated throughout the week reinforce the strength and resilience of our industry and give us tremendous confidence in the opportunities ahead. The level of engagement, business activity and collaboration across the show floor demonstrated the power of bringing our global community together and underscores JCK's role as the industry's premier marketplace and gathering place.”
New Watch Destination Expands Offerings
JCK and Luxury 2026 marked a major expansion of the show’s watches focus with the introduction of a dedicated destination for watch and timepiece brands, welcoming an exciting mix of established brands and independent microbrands for retailers to discover including Citizen Watch US, Frederique Constant, Alpina Watches, Accutron, Bulova, Movado Group, Victorinox, G-SHOCK, CASIO, Fossil Group (FOSSIL, Michael Kors, Diesel, Armani Exchange), Vostok Europe, Benrus, D1 Milano, Nivada Grenchen, Call Sign, and more.
The launch of the destination reflects the continued convergence of the jewelry and watch industries, as retailers increasingly look to curate complementary product assortments for today’s consumers. More than just an exhibition space, the new destination combined watch-focused exhibitors, dedicated educational programming in partnership with FHH (Fondation Haute Horlogerie) and networking opportunities including WatchPro Power List and RedBar partner events, creating a well-rounded North American watch event where retailers could discover timepiece offerings, gain industry insights, and connect directly with leading brands. This new area also gave watch brands direct access to thousands of buyers and decision makers in the optimal location, at The Venetian during Luxury and JCK.
"This was our first year exhibiting at Luxury at JCK, and we were pleased with both the attendance and the quality of engagement at our brand booths,” says Susan Chandler, Chief Merchandising Officer of Citizen Watch America. “The show provided an ideal setting for our retail partners to discover our Autumn/Winter 2027 novelties, reconnect with our teams, and participate in meaningful conversations with the broader timepiece community. We are excited about the continued growth of the category and look forward to future participation in this premier industry event."
Education, Experiences and Industry Events
2026 featured a robust lineup of educational programming, keynote sessions and experiential activations designed to inspire and inform the jewelry community.
JCK Keynote Session
One of the show’s marquee educational moments, the JCK Keynote Session welcomed renowned entrepreneur, investor, endurance athlete, and #1 New York Times bestselling author Jesse Itzler. During his presentation, Spiritual Billionaire, Itzler shared lessons on risk-taking, perspective, resilience, and hustle, drawing from his experiences across business, sports, and entertainment. The keynote inspired attendees with practical insights on leadership and personal growth, reinforcing JCK’s commitment to delivering impactful education alongside unparalleled business opportunities.
JCK Rocks
JCK Rocks once again brought the industry together for a high-energy evening at TAO Beach, delivering one of the most anticipated entertainment events of the week. Headlined by Grammy Award-winning artist Nelly, attendees enjoyed an unforgettable performance featuring crowd-favorite hits including Hot in Herre, Dilemma, and Just a Dream. The event followed Facets, the annual fundraiser benefiting Jewelers for Children (JFC), allowing attendees to support an important industry cause before continuing the celebration and networking with colleagues from across the global jewelry community.
Each year, a theme is brought together throughout the show and seen in detail both big and small. Weaved throughout the attendee experience from show planning before they arrive in Las Vegas to their first stop in picking up their badge, the theme serves as something to unite the community for the week. In Your Element was a literal and figurative representation of how elements make up reality. From the earth's core element and materials, all the way to the details that create people’s experience in Las Vegas, the theme inspired attendees to think about how they are in their element at JCK.
Luxury Expands Its Elevated Experience
Luxury once again delivered an exclusive and elevated environment tailored to high-end jewelry retailers, designers and brands, fostering productive appointments and elevated networking opportunities.
The event featured:
- Timepieces by Luxury and JCK with select brands including Citizen Watch US, Frederique Constant, Alpina Watches, Accutron, Bulova, Movado Group, Victorinox, G-SHOCK, CASIO, Benrus, Call Sign, Henri Sandoz 1870, and more
- A partnership with NouvelleBox brought a new, exciting collection of emerging and established designer brands to the Luxury in a curated ballroom setting including Fern Freeman Jewelry, Julia Chafe, KIAIA, LAZAR, Lene Vibe, Maura Green Jewelry, Tacit Fine Jewelry, and Wyld Box Jewelry.
“Debuting at JCK Luxury has been a landmark moment for NouvelleBox,” says Darren Hildrow, Founder and Director of NouvelleBox. “The caliber of retailers and press who visited our space, and the orders that followed, exceeded every expectation, and the warmth and professionalism of the JCK & Luxury team made the entire experience seamless. We leave Las Vegas energized and with a genuine sense that this is just the beginning of something significant for our designers in the US market.”
Top Trends Emerging from JCK 2026 and What Retailers and Consumers will be Watching Next
This year’s show highlighted emerging trends across the jewelry market, including:
- Desert Diamonds in off-colors, yellows, and browns
- Platinum settings
- Leather cords
- Medallions
- Alternative, value-conscious materials
- Moonstones
- Beads
- Gold charms
“Coming to JCK has shifted our whole business model,” says Joel Cardenas of CBC Fine Jewelers. “We love coming because we see the best of the best, what’s new in the industry, new vendors, new items that we never see anywhere else but here. I’m just so happy to be back!”
Save the Date for 2027
JCK and Luxury will return to The Venetian Expo and The Venetian Resort in Las Vegas in 2027, with JCK taking place Friday, June 4 – Monday, June 7. AGTA & GEMS, The Hong Kong Pavilion, The Lifestyle Pavilion and select JCK Talks sessions will open on Thursday, June 3. Luxury invitation-only days are Wednesday, June 2 and Thursday, June 3.
Visit lasvegas.jckonline.com to learn more about pre-registering or securing a booth space to exhibit.
