It’s time to hit the show floor, see the latest collections and connect with trade insiders at Asia’s No.1 mid-year B2B fine jewellery sourcing event – Jewellery & Gem ASIA Hong Kong (JGA), fair organiser Informa Markets Jewellery announced.
Opening its doors today and running through Sunday at the Hong Kong Convention and Exhibition Centre (HKCEC), JGA brings together thousands of visitors with real buying power and approximately 1,200 exhibitors from close to 30 countries and regions. With 30+ theme and group pavilions, buyers can explore the entire jewellery world in one convenient location. They will find a complete range of products – from loose diamonds, coloured gemstones and pearls to fine jewellery, tools & equipment and packaging solutions – all gathered in a single marketplace.
“In challenging market environment, our community must be increasingly proactive and agile to thrive. JGA arrives at the perfect moment – providing a platform where new products, fresh insights and countless opportunities await discovery,” said Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery.
“During these times of widespread uncertainty, maintaining direct connections with suppliers and buyers becomes even more vital for business resilience. JGA provides this essential face-to-face interaction, allowing decision-makers to build stronger relationships, gain real-time market intelligence and navigate the future with more clarity and confidence.”
Industry Knowledge
Adding to the show’s value proposition are panel discussions and seminars that deliver actionable market insights.
“The Rise of the Eco-Friendly Luxury Consumer” is taking place today, 19 June, from 2:30pm to 3:30pm at The Stage in Hall 1B, and led by industry insiders Lianne Ng (Chow Tai Fook Jewellery Group), Henry Tse (Ancardi, Nyrelle & JRNE) and Pui In Catherine Siu (PICS Fine Jewellery). The session focuses on the correlation between luxury and the call for sustainability and its impact on consumers’ purchase intentions.
20 June, “For the Love of Pearls: A Millennial and Gen Z Affair,” examines the growing appeal of pearls among younger consumers, with insights from Ruby Autore (Autore Group), David Wong (Fukui Shell Nucleus Factory) and Julien-Loïc Garin (The Collection by JLG). This will be followed by the “2025 Taobao and Tmall Jewellery E-commerce Trends Presentation” from 3:30pm to 4:30pm, where Taotian Group executives Rui Zi and Karl Huang will share key findings from the “2025 Taotian E-commerce Jewellery Industry White Paper.” The study covers industry trends, consumer preferences and growth opportunities for jewellery businesses. Taotian is Alibaba’s e-commerce unit that includes Taobao and Tmall.
All of the above-mentioned sessions will be conducted in English with AI-powered Mandarin captions.
On Saturday, 21 June, the “Taobao Global Conference: Online-Offline Integrated Strategy to Achieve Growth in the Jewellery Market” will be held from 2pm to 5pm. Taotian Group’s Ling Yin and Shu Ta will lead this session, which will be conducted in Mandarin.
Spotlight Features
Moreover, three unique attractions enhance the JGA experience, namely, the Orient Odyssey 2.0 (OO 2.0) pearl exhibit (Stand 3M260) supported by Platinum sponsors Autore, Hong Kong Edison Pearl Co Ltd, Jewelmer, Paspaley Pearling Company and Rio Pearl; a dedicated Gold Jewellery Pavilion and the announcement of the Sustainability Awards 2025 by JWA (Jewellery World Awards) finalists.
Following its debut at JGW last September, Orient Odyssey is once again dropping anchor at JGA to celebrate the “Queen of Gems.” This rebooted project – OO 2.0 by Informa’s Jewellery & Gem Knowledge Community (J&G Knowledge Community) – traces the pearl’s journey from mollusc to haute joaillerie, enhanced by interactive experiences. Visitors may enjoy expert demonstrations of pearl extraction from oysters and mussels, alongside scheduled pearl-facetting sessions by award-winning lapidarist Kazuhito Komatsu of the Komatsu Cutting Factory. Kazuhito is showcasing “Hanashinju” (Japanese for “gorgeous pearl”) – the facetted “Flower Pearl” invented in 1992 by his father, master diamond cutter Kazuo Komatsu.
The exhibition likewise transcends gem appreciation through its freshwater pearl jewellery Charity Sale, orchestrated in partnership with returning sponsors Hong Kong Edison Pearl, Heng Mei Group and Yee On Pearls & Jewellery Company. All net proceeds directly support water and sanitation initiatives across Asia through “A Drop of Life,” a Hong Kong-based NGO. In 2024, Informa’s fundraising generated HK$100,000 for the charity, funding 14 projects in Cambodia that directly benefited 135 residents in Siem Reap Province.
The Gold Jewellery Pavilion presents innovative trends and technological advances in gold jewellery design and manufacturing, demonstrating the metal’s boundless creative potential. This destination likewise serves as a teaser to two curated zones at September’s Jewellery & Gem WORLD Hong Kong (JGW): Sublime Shine – a J&G Knowledge Community exhibit highlighting gold, platinum, silver and other jewellery metals with support from the World Gold Council (WGC) and Platinum Guild International – and an expanded Gold Jewellery section featuring WGC’s inaugural pavilion.
Reflecting the industry’s increasing commitment to sustainable business practices, the highly anticipated Sustainability Awards 2025 by JWA will announce its finalists today at a Media Gathering. The winners will be revealed in July and honoured during the JGW Fair Reception on 17 September at the HKCEC.
Product Discovery
JGA unveils a curated treasure trove where discerning buyers discover tomorrow’s standouts alongside timeless classics and perennial favourites. Here are some key exhibits that wholesalers and retailers should not miss during their visit.
Spectacular Jewellery
As Asia’s premier mid-year B2B fine jewellery sourcing event, JGA serves as the launching pad for some of the latest and memorable product debuts of the year. The selection spans everyday luxury pieces and striking statement jewellery that draw attention and start conversations.
Fine Design / Fine Gem Pavilion
JGA is the destination for buyers seeking rare gems, whether loose or set in finished jewellery. This space is where visitors will find high jewellery pieces from head-turning cocktail rings and chandelier earrings to layered necklaces, alongside sleek, minimalist creations adorned with stunning stones that radiate understated elegance.
Diamond Fantasies
The fair stands out for its diamond exhibits, offering virtually everything from perfectly cut, flawless white diamonds to breathtaking fancy colour stones. Leading manufacturers and jewellers present gems in various cuts, colours, clarity grades and sizes, in addition to layouts, matched pairs and spectacular single stones.
Wonders of Colours
Famed for its coloured gemstone pavilion, JGA offers a wide variety of gems from premium dealers, cutters and mine-to-market suppliers. The impressive assortment includes parcels, layouts, pairs, precision-calibrated goods and individual specimens. Adding to its distinctive appeal, the area features artisans whose hand-carved stone sculptures capture nature’s splendour in both delicate miniatures and bold, larger-than-life dimensions.
Pearl Dreams
Experience refined elegance with JGA’s extensive range of loose pearls and finished pearl jewellery collections. Discover the splendour of Akoya, South Sea, Tahitian and freshwater pearls, alongside rare ocean-born gems such as conch and Melo pearls, among others.
Storied Jewels
JGA treats buyers to the elegance of bygone eras through its highly popular Antique and Vintage Jewellery Pavilion. From Art Deco diamond bracelets and Victorian-era brooches to cocktail-style timepieces, this is the hub where buyers find collections that personify old-world glamour.