Oroarezzo closed its 44th edition with overall visitation for Italian Exhibition Group's event at Arezzo Fiere e Congressi in line with last year. Foreign attendance increased by 9% . In a historic moment of uncertainty over tariff barriers to the United States, the second largest market for Arezzo and Italian gold and jewelry exports, Oroarezzo confirmed its role as a central business platform for the Made in Italy sector with 84% of Italian exhibitors. The dual strategy that IEG has outlined has been rewarded: first and foremost, to focus on targeted growth in foreign attendance precisely at a time of international uncertainty, in collaboration with the Italian Trade Agency (ITA) and the trade associations, and then to offer the market innovative manufacturing and technologies at the show that combine design, creativity and the right use of precious metal.

MARKETS: GEOGRAPHIC AREAS AND NEW BUSINESS OPPORTUNITIES
Visitors originated from 100 countries. Among the foreign geographic areas represented, Europe accounted for 40% of the total visitation, followed by the Middle East at 15%, a slight decline for Turkey at 6%, North America at 10% and South America at 7%, while the Far East settled at 7%, Asia at 5% and Africa at 11%. To be more precise, the most represented countries were South Korea, Singapore and Japan for the Far East, with China stable. For Europe: Poland, Austria, Bulgaria and Croatia, with Lithuania and Georgia as new entries. For North America, USA and an increase from Mexico. In South America, attendance from Argentina rose. For Africa, the exploit of Nigeria and then Ghana and Congo as new entries. About 400 buyers from 60 countries were hosted through the partnership with Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation.

FOUR DAYS OF EVENTS BETWEEN BUSINESS AND CULTURE
Eleven events accompanied the Oroarezzo business community: from the economic scenarios organized by Intesa Sanpaolo for Club degli Orafi Italy, to Confartigianato’s National Study Center, the survey conducted on metal fashion accessory companies organized by AFEMO and Leather & Luxury, and the foreign markets presided over by the Italian Trade Agency in Europe and the Far East. Lastly, the involvement of the City with an opera evening, in collaboration with the City of Arezzo, the Guido d'Arezzo Foundation and Federorafi Confindustria, which took the event's foreign guests to the Petrarca Theater for Puccini's “Gianni Schicchi.” With 58 participating companies, Made in Italy saw all its creativity acknowledged in the Première competition inspired by art director Beppe Angiolini.

IEG’s next appointment with the community will be at the 5th Italian Jewelry Summit to be held in Arezzo in December 2025. The IEG Jewelry Agenda continues with SIJE from July 10-13 in Singapore and from September 5-9 with Vicenzaoro September, preceded by the new entry, The Vicenza Symposium, from September 2-4.