The multi-banking FinTech company, Ebury, recently introduced a tailor-made
solution for the Antwerp-based diamond
traders. Their offering aims at providing
sustainable access to the financial markets
through fully operational IBAN numbers and
capitalises on a user-friendly digital payment tool
to support traders in managing their transactions
around the world.
Ebury was created in 2009 and is one of the fastest growing Financial Technology companies for corporate cross-border payment solutions. Menne Mennes, who oversees the activities of Ebury in the BeNeLux regions explains: "Our recent growth has been spectacular, with more offices opening every year. The Brussels office opened in November 2017, and was followed by the opening of the Dubai office, early 2018. The success story of Ebury is mostly due to the fact that banks lowered their quality of service to SMEs after the 2008 financial crisis. The high cost of international transactions and the lack of tailored service pushed a lot of SMEs to reconsider their approach and that's where Ebury comes into play." The company, which employs over 700 people across 17 offices, since then focussed on providing digital payment solutions in over 140 currencies to 25,000 clients across different types of sectors, with a focus on currency risk management and collections in foreign currency.
"When we recently received our Electric Money
license from the FCA, it allowed us to think further
than payments. Indeed, with this license, Ebury could
now hold funds of clients in total transparency and
security" continues Arnaud Penson, Head of Ebury
Diamond Solutions, "In Belgium, we quite rapidly
got in touch with the diamond sector, as most
Antwerp-based diamond traders were neglected by
the traditional banks and found themselves in a
delicate position to pursue their activities. Most of the
traders we met showed huge interest in our solution.
However, we did not enter the market without doing
our homework".
The sector has indeed seen some unsuccessful attempts by other FinTech companies in the past, which approached diamond traders without consulting their financial partners. As the consent of banks facilitating the services is crucial to prevent transactions from being blocked by the various intermediaries, it is very important for FinTech companies to work in complete transparency with their partner banks and to carry out strict compliance checks on their clients. "Our multi-banking model allows us to
rely on a network of 14 different banks to ensure a continuous and
durable access to the financial system. With the help of sector
representatives, we spent a lot of time and effort building a
consistent and strong compliance framework that gave the
necessary comfort to our financial partner and enough flexibility
for our clients. We believe that this strong cooperation combined
with a customer-driven approach has resulted in a transparent and
sustainable solution. We're here to stay", concludes Penson.
Ebury Diamond Solutions opened its system, based on a userfriendly
digital payment tool, to diamond traders in March 2018.
They have since been granting more than 200 fully-operational
IBAN numbers to Antwerp-based diamond traders, ranging from
sole traders to the bigger names in the market. Nancy Van den
Bempt and Chahe Arslanian from Arslanian Cutting Works
confirm "In the short time we have worked together, we received
exceptional support from Ebury. They have provided great service
to our organization and allow us to focus more on our customers,
making us a very happy customer ourselves".
As banks left the sector - for a variety of reasons - many Antwerpbased
diamond traders found themselves in trouble with no
solution to do business internationally. "The only valid solutions
they had were either completely offline, with a poor level of
service or were too expensive to be viable. It had become a real
challenge to remain competitive on the international scene for
most of the traders as payments were not smooth, damaging their
relationships with clients and suppliers", elaborates Mino Kumar,
relationship manager at Ebury Diamond Solutions, "We work on a
daily basis to improve our cash management system and make it
as convenient as possible for our clients. It is the personal touch,
the constant availability for all enquiries that differentiates us
from the current players in the market". Anuj Sahny from Aria
Designs affirms "Ebury is continuously improving their services.
Their solution offers multiple advantages. The payment tool is
user-friendly and allows you to deal in several currencies. The
paperwork load is much lighter, as it's all online. It saved me a lot
of time as I don't have to go in person to address countless issues.
Last but not least, you always speak to the same contact person and he/she is always easy to reach and quick in response, on the
phone or by email". Moreover, the transfer charges at Ebury are
very reasonable for the level of service provided. "Transactions
are very fast and the rates are competitive. We are sure that as
Ebury will gain experience in the market, payments will go even
faster, allowing us to focus even more on our business" adds
Naresh Shah from N. Shah & Co.
But it is not only payments and collections. Historically, Ebury
also differentiated themselves from traditional banking
institutions by the risk management tools they offer to clients
having exposure on foreign currencies. These hedging products,
called forwards, allow clients to fix exchange rates for a certain
period of time, protecting their margins against the volatility of
currency pairs. "We have noticed that most of the traders we met
are not aware of the existence of such products", Kumar analyses,
"The use of forward contracts is widely spread across industries
and allows companies to secure their profit with full transparency
on the exchange rate and flexibility on the timing of exchange. For
example, polished diamond traders selling to jewellers tend to sell
in Euro and pay their suppliers in Dollars. Their currency risk is
huge considering the market's average profit margins. The
feedback we received on our risk management products has been
very positive, as banks never offered such instruments to diamond
traders in the past".
All in all, Ebury Diamond Solutions is looking to expand its client
base towards the end of the year and will continue its expansion
both locally and globally. "We have already met more than 250
diamond traders in the last 3 months and we intend to grow our
client base to more than 400 clients by the end of the year. We want
to facilitate trade in Antwerp as much as possible and are already
looking at the next diamond hub we can move to. As our Dubai
office is operational and as we are finalising all licenses for our
Hong Kong office, we have plenty of options to expand on a
global scale and connect the different hubs on the same financial
platform" concludes Penson.