DE BEERS GROUP CEO STEPS OUT TO SUPPORT FOREVERMARK "HIGH IMPACT" BRAND STRATEGY

Philippe Mellier, Chief Executive, De Beers Group, welcomed Forevermark partners during a private cocktail event in New York addressing the challenges and opportunities facing the diamond industry articulated in the 2014 Diamond Insight Report. The address culminated with attention to the strategic reasons behind the emergence of diamond brands and growth of Forevermark.

Mr. Mellier said, “It is undeniable that the consumer landscape in the US is changing...There has been a clear increase in consumer preference for brands and people are also changing how they engage in the retail process”.
Mr. Mellier continued by summarizing the benefits of the Forevermark proposition :“It answers the consumer’s growing desire for branded products that can be trusted and that can evidence their ethical credentials. More

10th China International Gold, Jewellery & Gem Fair – Shanghai welcomes over 7,000 visitors

The 10th edition of the China International Gold, Jewellery & Gem Fair – Shanghai concluded with more than 7,000 visitors from 32 countries and regions passing through its doors over the fair’s four-day run. Held from 6 to 9 November 2014 at the Shanghai World Expo Exhibition and Convention Center, the fair featured 340 exhibitors from 21 countries and regions in over 17,000 square metres of exhibition space.
“We always strive to make the Shanghai Fair an ideal springboard for jewellers who aim to enter China's vibrant jewellery market,” said Celine Lau, Director of Jewellery Fairs, UBM Asia Ltd. “This year, we introduced a new element to the fair -- the first-ever Korea Pavilion and the preview of Mineral & Gem Asia. This new feature joins other fair attractions, among them the Premier Pavilion, the largest Sri Lanka Pavilion in this fair’s history. More

Progress Update on Trial Mining at Baoulé Kimberlite, Guinea

Stellar Diamonds Chief Executive Karl Smithson commented:

“We are pleased with the on-going progress of the trial mining at Baoulé. The regular occurrence of larger gem quality stones is highly encouraging, as is maintaining our target plant processing capacity and run of mine grade, in order to achieve our objective of processing 2,000 carats per month during 2015.
“In order to maximise the revenues from our first sale we will conduct a second export from Baoulé in early January to complement the goods of the first export made in December. The planned sale will be scheduled for later in January, when buying activity resumes in Antwerp after the end of year break. Furthermore, we will sell our inventory of diamonds from other projects (approximately 3,700 carats) currently being stored in Antwerp, which will further enhance our first revenues in 2015 from the sale of a total of c. 5,900 carats. More